23rd July 2017

Time Out launches in San Francisco

Free print quarterly will feature the best of the Bay Area.


Time Out San Francisco yesterday announced the launch of its first magazine.

The quarterly free print magazine, out from July 26, will feature a cover story on the best outdoor activities in and around the Bay Area, and dive into the very best things to do in San Francisco for both locals and visitors to the city – including the latest eating and drinking trends, best events, movies, concerts, theatre and art, say the publishers.

The magazine will be an extension of the brand’s digital presence at timeout.com/san-francisco, its social media channels and live events program which kicks off on July 31 with the annual global Time Out Bar Awards finale.

The first edition of Time Out San Francisco marks the seventh title to join the Time Out North America portfolio, following the launch of Time Out Austin earlier this year, Time Out Los Angeles and Time Out Miami in 2016, Time Out Chicago in 2015, Time Out New York Kids in 1996 and Time Out New York in 1995.

Time Out is present in 108 cities across 39 countries and has a global monthly audience reach of 156 million, says the company.

With a circulation of 75,000 free copies, the Time Out San Francisco magazine will be available at local venues such as restaurants, bars, coffee shops, retailers, hotels and cultural institutions across the Bay Area. For additional reach, Time Out branded street teams will hand out free copies of the magazine directly to consumers in downtown San Francisco.

Christine Petersen, CEO of Time Out Digital, commented: “We are very proud to launch the Time Out San Francisco magazine—as we grow our U.S. and our global footprint, this is a city we were eager to have in our portfolio. We have a strong digital focus and continue to grow our websites, mobile platforms and social media channels. Adding magazines to that multi-platform mix allows us to get our highly-curated content into the hands of an engaged audience, further build awareness of our iconic brand and offer our local and global advertising clients additional touchpoints for their campaigns with us.

“We increasingly deliver inspiring travel content alongside bookable hotels as so many Time Out users rely on us to plan their city breaks--with San Francisco being such a popular destination we will help visitors as well as locals explore this amazing city.”

Sarah Medina, Editor of Time Out San Francisco, said: “We are very excited to launch our first Time Out San Francisco magazine—there is so much going on here so it really was about time to ramp up our presence in this great city. We have a lean on-the-ground team with real local knowledge to curate our unique, inspirational content and write about the best experiences in the city so that people can have more fun.”

Posted on 19 July, on InPublishing.co.uk. Read the full article here.


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