11th August 2016

UK magazine ABCs revealed

On average magazines lost circulation in the UK in the first half of 2016.

UK consumer magazines lost circulation by an average of 5.3%, according to the latest ABC results.

174 titles were audited by ABC for the first six months of 2016.

The majority of those audited lost circulation on a year on year basis in the period.

Despite this, Cosmopolitan's circulation was up 60% to over 400, 000 copies per month.

Cosmopolitan was one of the best performing titles in the period, perhaps due to the fact it's cover price was cut to £1, and 100, 000 free copies were introduced.

The Spectator also performed well in this period, with a 37.9% year on year increase in circulation.

The political weekly title now has a circulation of 76, 750 copies.

The Economist also saw a circulation growth, up 3.5% to 236, 342 per week.

However, Reader's Digest, Heat, NOW!, Glamour, and Saga Magazine all experienced big falls in circulation.
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