Join our team

We look forward to receiving your information and cv regarding a role with InterMedia

Upload your CV

Contact us

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

11th August 2016

VR partnership between Google and The FT

The Financial Times has partnered with Google in it's first major VR project.

The project is entitled 'Hidden Cities: Rio', and combines Google's technology with the global knowledge of FT Weekend journalists.

The aim is to give readers a fresh perspective on some of the world's cultural and political capitals.

Hidden Cities: Rio coincides with the start of the summer Olympic Games in Rio.

It is the first in the 'Hidden Cities' series to include a VR element.

Hidden Cities: Rio is a free experience, and is viewable across devices with Google Cardboard, which was distributed with The FT.

Natalie Whittle, FT Weekend Magazine associate editor and editorial lead on Hidden Cities, said: “This project was a very rich and exciting one to work on – we not only had a chance to look closely at Rio de Janeiro through the eyes of our correspondents and photojournalists on the ground, but also to explore how 360 video can be used to extend the insightful access that we always strive to give our readers.”

Sian Cox-Brooker, News and Publishers Manager for Europe, Middle East and Africa at Google, said: “Hidden Cities Rio is a good example of how technology and journalism can work together. This project builds on our mutual strengths–Google’s technology, combined with FT’s editorial depth–to help people discover Rio’s hidden gems.”
Keep in touch
Get our free weekly retail
newsstand report
Enter your email below for our free weekly retail newsstand report, InterMedia updates and relevant industry news. You
can easily unsubscribe at any time. Click here for our privacy policy.
Get in touch

Unit 6 The Enterprise Centre
Kelvin Lane, Crawley,
RH10 9PE

Registered in England & Wales: InterMedia Brand
Marketing Limited. 07256268. Registered Office: North
Quay House, Sutton Harbour, Plymouth. PL4 0RA
Subscribe today
Enter your email below to subscribe
for InterMedia free weekly newsstand
reports, updates and industry news.
You can easily unsubscribe at any time using the link at the
bottom of any of our emails, or by emailing us. Click here
to read our full privacy policy.
Part of the InterGo Group
The InterGo group work together
seamlessly to connect and deliver
brands to consumers.
© 2021 InterMedia Brand Marketing Limited. All rights
reserved. InterMedia is a trademark of InterMedia Brand
Marketing Limited. All content, trademarks, artwork and
associated imagery are trademarks and/or copyright
material of their owners.
We love cookies
This website uses cookies based on your browsing activity. By continuing
to use this website you consent to our Privacy Policy and Cookies Policy.