16th February 2017

Washington Post to use Snapchat for daily Breaking News

The title is introducing a Snapchat Discover team to the company.

The Washington Post is planning to produce multiple daily editions on the social media platform Snapchat.

The title has recently launched on Snapchat Discover, the media section of the platform.

Other brands utilising Snapchat Discover include Buzzfeed, The Sun, ESPN, CNN, and MailOnline.

Unlike others already using Snapchat Discover, The Washington Post has announced plans to source breaking news content on the platform.

The title is expected to publish new content at least twice a day within its daily edition on Snapchat.

Christopher Meighan, director of emerging news products at The Washington Post, said: “There are a lot of publishers [on Snapchat Discover] that publish only once a day or once a week. Social platforms are so in the moment, to not have a breaking news presence, seemed to be a gap that needed to be filled.”

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